Privacy policy

FreshPOP Privacy Policy

Last updated: August 2026

FreshPOP ("we", "us", "our") respects your privacy and is committed to protecting your personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA). This policy explains what information we collect, how we use it, and the rights you have over it.

1. Information we collect

When you browse our store, place an order, or contact us, we may collect:

Your name, email address, phone number, and delivery/billing address
Order details — products purchased, order value, and order history
Payment information, processed securely by our payment service provider (we do not store your card details ourselves)
Communications you send us via email, WhatsApp, or our contact page
Technical data such as IP address, browser type, and device information, collected automatically when you visit our site

2. How we use your information

We use your information to:

Process and deliver your orders, including sharing your name, address, and contact number with our courier partner (Aramex) for delivery purposes
Respond to your enquiries via email or WhatsApp
Send you order confirmations, shipping updates, and (where you've opted in) marketing communications
Improve our website, products, and customer experience
Comply with legal, tax, and accounting obligations

3. Who we share your information with

We share your information only where necessary to run our business:

Aramex — for delivery of your order
Our payment service provider — to process payment securely
Shopify — the e-commerce platform that powers our store and securely stores order data

We do not sell your personal information to third parties.

4. Cookies

Our store uses cookies to keep your cart working, remember your preferences, and understand how visitors use our site. You can control or disable cookies through your browser settings, though some features of the store may not work correctly without them.

5. Data security

We take reasonable technical and organisational measures to protect your personal information against loss, unauthorised access, or misuse. Payment transactions are encrypted using SSL technology.

6. How long we keep your information

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, including any legal, accounting, or reporting requirements.

7. Your rights under POPIA

You have the right to:

Request access to the personal information we hold about you
Request correction of inaccurate or outdated information
Request deletion of your personal information, subject to our legal obligations
Object to the processing of your information for direct marketing purposes
Withdraw consent for marketing communications at any time

To exercise any of these rights, contact us at care@freshpop.co.za.

8. Complaints

If you believe we have not handled your personal information in accordance with POPIA, you have the right to lodge a complaint with South Africa's Information Regulator.